Insights from haptic research in marketing show that direct involvement through touch and texture plays an important role in capturing people’s interest. It can be a product in a shop or an offer for something that comes in the post in an envelope, needs to be unwrapped, unfolded or otherwise handled. It can also be anything else.
A hands-on history lesson
Janet Smith, Newcomers Network Coordinator, transferred these insights from haptic research into a very practical and informative dough-making morning. A week before Anzac Day, 12 participants of the Wednesday Newcomers’ meeting learned about the 2,779 New Zealand soldiers who fought and fell at Gallipoli – about a sixth of those who served on the Gallipoli campaign. The group did so while mixing ingredients for Anzac biscuits, spooning out dough, and rolling and flattening it on a baking dish they had been asked to bring.
Guided in their history and baking lesson by Janet Smith, the group of 12 was a perfect example of a Baker’s Dozen (12 people plus one, analogous to 12 pieces of bread, rolls or dougnuts, i.e. a dozen, plus a bonus one - for a number of possible reasons).